Marshall McLuhan cytaty

Marshall McLuhan Fotografia
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Marshall McLuhan

Data urodzenia: 21. Lipiec 1918
Data zgonu: 31. Grudzień 1980

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Herbert Marshall McLuhan – kanadyjski teoretyk komunikacji.

McLuhan zyskał szeroki rozgłos w latach 60. swoimi pracami i wypowiedziami na temat mediów i komunikacji. Stwierdził, że ludzkość wkracza właśnie w „wiek informacji” a elektroniczne media, zwłaszcza telewizja, stworzyły tak zwaną globalną wioskę, w której „medium jest przekazem” . Współcześnie uznawany jest za jednego z najwybitniejszych teoretyków komunikowania masowego i środków przekazu.

Cytaty Marshall McLuhan

„Wychowywać to znaczy uczynić niewrażliwym na telewizję.“

— Marshall McLuhan
Źródło: Nieprzyjemne prawdy. Aforyzmy naszych czasów, KAW, 1987, wybór i tłum. Henryk Zdanowski, s. 96.

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„(…) przekaźnik jest przekazem.“

— Marshall McLuhan
Źródło: Walery Pisarek, Słowa między ludźmi, Wydawnictwa Radia i Telewizji, Warszawa 1985, s. 14.

Reklama

„I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities.“

— Marshall McLuhan
Context: I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world. Letters of Marshall McLuhan (1987), p. 413

„Everybody tends to merge his identity with other people at the speed of light“

— Marshall McLuhan
Context: Everybody tends to merge his identity with other people at the speed of light. It's called being mass man.

„In antiquity and the Middle Ages reading was necessarily reading aloud.“

— Marshall McLuhan
Context: In antiquity and the Middle Ages reading was necessarily reading aloud. (p. 94)

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„He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...“

— Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„The hardware world tends to move into software form at the speed of light“

— Marshall McLuhan
Context: The hardware world tends to move into software form at the speed of light.

„Innis sacrificed point of view and prestige to his sense of the urgent need for insight.“

— Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.“

— Marshall McLuhan
Context: Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)

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