Chris Anderson cytaty

Chris Anderson Fotografia
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Chris Anderson

Data urodzenia: 9. Lipiec 1961
Natępne imiona:كريس أندرسون

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Chris Anderson – amerykański publicysta, wydawca i przedsiębiorca, pochodzenia brytyjskiego. Wieloletni redaktor naczelny miesięcznika „Wired”.

Cytaty Chris Anderson

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„Diamonds can be found anywhere.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

„In a world of infinite choice, context—not content—is king.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

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„ninety percent of everything is crud.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

„In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that choice. Whether it was latent demand for niche goods that was already there or a creation of new demand, we don't yet know. But what we do know is that the companies for which we have the most complete data - netflix, Amazon, Rhapsody - sales of products not offered by their bricks-and-mortar competitors amounted to between a quarter and nearly half of total revenues - and that percentage is rising each year. in other words, the fastest-growing part of their businesses is sales of products that aren't available in traditional, physical retail stores at all.

These infinite-shelf-space businesses have effectively learned a lesson in new math: A very, very big number (the products in the Tail) multiplied by a relatives small number (the sales of each) is still equal to a very, very big number. And, again, that very, very big number is only getting bigger.

What's more, these millions of fringe sales are an efficient, cost-effective business. With no shelf space to pay for - and in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees - a niche product sold is just another sale, with the same (or better) margins as a hit. For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.“

— Chris Anderson, The Long Tail: Why the Future of Business is Selling Less of More

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„Rule 8: Trust the market to do your job.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

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