Chris Anderson cytaty

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Chris Anderson

Data urodzenia: 9. Lipiec 1961
Natępne imiona:كريس أندرسون

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Chris Anderson – amerykański publicysta, wydawca i przedsiębiorca, pochodzenia brytyjskiego. Wieloletni redaktor naczelny miesięcznika „Wired”.

Cytaty Chris Anderson

„Stara, dobra Sieć oparta na WWW po prostu umiera. Jako konsumenci coraz mniej jej potrzebujemy, coraz chętniej bowiem korzystamy z zamkniętych aplikacji. Doskonałym przykładem jest rozwój Facebooka, zamkniętej sieci która wyrosła w Internecie na gigantyczny superwęzeł koncentrujący ruch kontrolowany de facto całkowicie przez Marka Zuckerberga.“

— Chris Anderson
Źródło: [http://www. wired. com/magazine/2010/08/ff_webrip/all/1 wired. com, 17 sierpnia 2010]

„as Joe Kraue, CEA of JotSpot... puts it, "Up until now, the focus has been on dozens of markets of millions, instead of millions of markets of dozens.“

— Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

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„When the tools of production are available to everyone, everyone becomes a producer.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

„Diamonds can be found anywhere.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

„For too long we’ve been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching—a market response to inefficient distribution.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

„that country became a center for making mobile phone components and handsets. 5. The controller board is made in China because U. S. companies long ago transferred manufacture of printed circuit boards to Asia. 6. The lithium polymer battery is made in China because battery development and manufacturing migrated to China along with the development and manufacture of consumer electronics and notebook“

— Chris Anderson, Makers: The New Industrial Revolution

„What we're now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of choice emerging where before there was just a peak.... By necessity, the conomics of traditional, hit-driven retail limit choice. When you dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market. This is not just a quantiative change, but a qualitative one, too. Bringing niches within reach reveals latent demand for noncommercial content. Then, as demand shifts toward the niches, the economics of provided them improve further, and so on, creating a positive feedback loop that will transform entire industries - and the culture - for decades to come.“

— Chris Anderson, The Long Tail: Why the Future of Business is Selling Less of More

„In a world of infinite choice, context—not content—is king.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

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„ninety percent of everything is crud.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

„In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that choice. Whether it was latent demand for niche goods that was already there or a creation of new demand, we don't yet know. But what we do know is that the companies for which we have the most complete data - netflix, Amazon, Rhapsody - sales of products not offered by their bricks-and-mortar competitors amounted to between a quarter and nearly half of total revenues - and that percentage is rising each year. in other words, the fastest-growing part of their businesses is sales of products that aren't available in traditional, physical retail stores at all.

These infinite-shelf-space businesses have effectively learned a lesson in new math: A very, very big number (the products in the Tail) multiplied by a relatives small number (the sales of each) is still equal to a very, very big number. And, again, that very, very big number is only getting bigger.

What's more, these millions of fringe sales are an efficient, cost-effective business. With no shelf space to pay for - and in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees - a niche product sold is just another sale, with the same (or better) margins as a hit. For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.“

— Chris Anderson, The Long Tail: Why the Future of Business is Selling Less of More

„What entrepreneurs quickly learn is that they need to price their product at least 2.3 times its cost to allow for at least one 50 percent margin for them and another 50 percent margin for their retailers (1.5 × 1.5 = 2.25). That first 50 percent margin for the entrepreneur is really mostly covering the hidden costs of doing business at a scale that they hadn’t thought of when they first started“

— Chris Anderson, Makers: The New Industrial Revolution

„What people intuitively grasped was the new efficiences in distribution, manufacturing, and marketing were changing the definition of what was commercially viable across the board. The best way to describe these forces is that they are turning unprofitable customers, products, and markets into profitable ones. Although this phenomenon is most obvious in entertainment and media, it's an easy leap to eBay to see it at work more broadly, from cars to crafts. Seen broadly, it's clear that the story of the Long Tail is really about the economics of abundance - what happens when the bottlenecks and stand between supply and demand in our culture start to disappear and everything becomes available to everyone.“

— Chris Anderson, The Long Tail: Why the Future of Business is Selling Less of More

Reklama

„Rule 8: Trust the market to do your job.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

„A physical store cannot be reconfigured on the fly to cater to each customer based on his or her particular interests.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

„Along with the fragmentation of markets is coming the fragmentation of marketing.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

„In a Google world, meaning and ontology are entirely in the eyes and minds of the beholder. One thing can be many different things to many different people.“

— Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

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